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Innovative and creative marketing leader with a proven track record of maximizing business revenue and increasing clientele through emerging marketing trends. Adept at idea generation and implementing innovative marketing strategies to build brands, conduct market research, and project manage campaigns. Skilled in mentoring high-performing teams to meet organizational objectives and deadlines. Currently seeking a leadership role as a Marketing Director, Marketing Manager, Communications Manager, Digital Producer, or Market Analyst.

EXPERIENCE

EXPERIENCE

 Aug 2024 – Present

MARKETING & COMMUNICATIONS MANAGER

MEHARRY MEDICAL COLLEGE

(SCHOOL OF MEDICINE)

Leading digital marketing strategies for Meharry Medical Group and Meharry Whole Health organizations, optimizing online presence across multiple platforms including websites, social media, SEM, and email marketing.

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Developing comprehensive content strategies for websites, aligning with SEO, UX principles, and industry best practices to drive growth, engagement, and conversions.

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Managing web content, social media channels, and digital community building, overseeing editorial strategy, voice, and engagement across platforms like Facebook, Instagram, X, YouTube, and LinkedIn.

MARKETING & COMMUNICATIONS MANAGER

May 2018 – April 2024

STEVEN A. COHEN MILITARY FAMILY CLINICS AT CENTERSTONE

Brand champion who directly contributed to the success of the Cohen Clinics at Centerstone (Clarksville, TN, Jacksonville, FL, and Fayetteville, NC), currently three of the top clinics in the Cohen Veterans Network.

 

Increased community and client engagement by deploying high-impact digital marketing strategies using social media management, email marketing, SEO, and digital ad campaigns based on KPIs and ROI metrics.

 

Identified gaps in messaging, and successfully created creative proof of concept solutions using available tools.

 

Led special nonprofit advancement and outreach projects and events, ensuring projects met KPIs, stayed on budget, and met deadlines.

MARKETING & CREATIVE CONSULTANT

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June 2016 – May 2018

INDEPENDENT

Increased Fintel client recruitment and retention through applied digital marketing strategies (Google Analytics, Google AdWords, Facebook Ads, social media management, copywriting, SEO, and email marketing).

 

Developed brand strategy and marketing plans while managing key product development projects.

 

Advanced client app development projects through digital marketing and creative direction (including art direction, website design, social media channels, and creative copy writing).

Oct 2010 – June 2016

PROJECT MANAGER, DESIGN AND DEVELOPMENT

GRI SIMULATIONS INC.

Managed a high-performance development team of programmers, animators, and CAD designers during the planning and development of hyperreal 3D simulation projects with budgets in excess of $1M.

 

Secured over $1M in revenue through project planning and RFPs.

 

Worked closely with international oil and gas industry clientele based in Norway, China, Malaysia, and Singapore (remotely and onsite).

Sep 2006 – Oct 2010

SIMULATION PROJECT DESIGNER

OCEANEERING CANADA

Key member of a streamlined development team developing hyperreal 3D simulations primarily for aeronautics and subsea operations.

 

​Worked with industry leaders in oil and gas and aeronautics such as Husky Energy, BP, and NASA.

 

Primary technical writer, illustrator, and data manager for the simulation division.

Jan 2006 – Sep 2006

INSTRUCTOR OF MULTIMEDIA

GRAPHIC DESIGN

ACADEMY CANADA

Mentored and instructed students in graphic design, web design, video production, 3D animation, and marketing.

 

Designed customized lesson plans and support materials.

Oct 2004 – Dec 2005

MARKETING & CREATIVE STUDIO MANAGER

TARGET MARKETING & COMMUNICATIONS

Managed a studio team of designers, programmers, and freelance talent while designing and developing agency marketing and advertising content.

 

Coordinated and time-managed agency marketing and design projects, delegating work assignments to the studio team as required.

 

Ensured all projects were completed on time and on budget.

May 2000 – Oct 2004

MULTIMEDIA GRAPHIC DESIGNER/

LEAD ANIMATOR

AD VANTAGE PRODUCTIONS

(BRISTOL GROUP AGENCY)

Team lead on digital graphics and 3D animations for the agency’s film, video and commercial projects.

 

Contributed to agency creative briefs, film and video projects, event staging, web design, branding, print campaigns, and digital media initiatives.

SKILLS

SKILLS

COMPETITIVE ANALYSIS

EMAIL MARKETING

BRAND BUILDING

DEFINED BRAND STRATEGIES

CREATIVE DIRECTION

DEFI & BLOCKCHAIN

GOOGLE ANALYTICS/ADWORDS

APP DEVELOPMENT

VR & AR

LEADERSHIP

WEBSITE STRATEGY

PHILANTHROPY

MARKET RESEARCH

CUSTOMER RETENTION

PROJECT MANAGEMENT

SOCIAL MEDIA MARKETING

FACEBOOK ADS

ADOBE SUITE

NFTs & METAVERSE

SEO

DIGITAL GRAPHICS

OMNICHANNEL MARKETING

NON-PROFIT

OUTREACH

EDUCATION

EDUCATION

Bachelor of Science

BUSINESS ADMINISTRATION/MARKETING

SOUTHERN NEW HAMPSHIRE UNIVERSITY

Diploma

GRAPHIC DESIGN

LAWRENCE COLLEGE

Diploma

GRAPHIC COMMUNICATIONS

COLLEGE OF THE NORTH ATLANTIC

Diploma

COMMERCIAL ART

COLLEGE OF THE NORTH ATLANTIC

CLIENTS

CLIENTS

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cl-bp.jpg
cl-discovery-channel.jpg
cl-primal-films.jpg
cl-starsiege1.jpg
cl-remax.jpg
cl-baptist-health.jpg
cl-hibernia.jpg
cl-xwave.jpg
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cl-wrdc.jpg
cl-storm.jpg
cl-vilvite.jpg
cl-stellas-circle.jpg
cl-living-planet.jpg
cl-plum.jpg
cl-transocean.jpg
cl-perfect-minute.jpg
cl-iron-ore-company.jpg
cl-irving.jpg
cl-nasa.jpg
cl-vale-inco.jpg
cl-statoil.jpg
cl-subsea-7.jpg
cl-viking-trail.jpg
cl-academy-canada.jpg
cl-newtel.jpg
cl-air-canada.jpg
cl_cnooc.jpg
cl-notus.jpg
cl-olivers.jpg
cl-diamond-fields.jpg
cl-cougar.jpg
cl-boulder-pub.jpg
cl-bristol-group.jpg
cl-can-helicopters.jpg
cl-can-national-defense.jpg
cl-bellaliant.jpg
cl-atlantic-lottery.jpg
cl-applecore.jpg
cl-air-canada-jazz.jpg
cl-abitibi-consolidated.jpg
cl-nl-hydro.jpg
cl-marine-atlantic.jpg
cl-advantage-productions.jpg
cl-manuels-river.jpg
cl-american-minerals.jpg
cl-crnns.jpg
cl-agirfoods-canada.jpg
cl-bense.jpg
cl-advance-financial.jpg
cl-onesubsea.jpg
cl-adastra-minerals.jpg
cl-cohen-clinics.jpg
cl-chevron.jpg
cl-newfoundland.jpg
cl-oceaneering.jpg
cl-iabc.jpg
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CONTACT
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