Innovative and creative marketing leader with a proven track record of maximizing business revenue and increasing clientele through emerging marketing trends. Adept at idea generation and implementing innovative marketing strategies to build brands, conduct market research, and project manage campaigns. Skilled in mentoring high-performing teams to meet organizational objectives and deadlines. Currently seeking a leadership role as a Marketing Director, Marketing Manager, Communications Manager, Digital Producer, or Market Analyst.
EXPERIENCE
Aug 2024 – Present
MARKETING & COMMUNICATIONS MANAGER
MEHARRY MEDICAL COLLEGE
(SCHOOL OF MEDICINE)
Leading digital marketing strategies for Meharry Medical Group and Meharry Whole Health organizations, optimizing online presence across multiple platforms including websites, social media, SEM, and email marketing.
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Developing comprehensive content strategies for websites, aligning with SEO, UX principles, and industry best practices to drive growth, engagement, and conversions.
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Managing web content, social media channels, and digital community building, overseeing editorial strategy, voice, and engagement across platforms like Facebook, Instagram, X, YouTube, and LinkedIn.
MARKETING & COMMUNICATIONS MANAGER
May 2018 – April 2024
STEVEN A. COHEN MILITARY FAMILY CLINICS AT CENTERSTONE
Brand champion who directly contributed to the success of the Cohen Clinics at Centerstone (Clarksville, TN, Jacksonville, FL, and Fayetteville, NC), currently three of the top clinics in the Cohen Veterans Network.
Increased community and client engagement by deploying high-impact digital marketing strategies using social media management, email marketing, SEO, and digital ad campaigns based on KPIs and ROI metrics.
Identified gaps in messaging, and successfully created creative proof of concept solutions using available tools.
Led special nonprofit advancement and outreach projects and events, ensuring projects met KPIs, stayed on budget, and met deadlines.
MARKETING & CREATIVE CONSULTANT
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June 2016 – May 2018
INDEPENDENT
Increased Fintel client recruitment and retention through applied digital marketing strategies (Google Analytics, Google AdWords, Facebook Ads, social media management, copywriting, SEO, and email marketing).
Developed brand strategy and marketing plans while managing key product development projects.
Advanced client app development projects through digital marketing and creative direction (including art direction, website design, social media channels, and creative copy writing).
Oct 2010 – June 2016
PROJECT MANAGER, DESIGN AND DEVELOPMENT
GRI SIMULATIONS INC.
Managed a high-performance development team of programmers, animators, and CAD designers during the planning and development of hyperreal 3D simulation projects with budgets in excess of $1M.
Secured over $1M in revenue through project planning and RFPs.
Worked closely with international oil and gas industry clientele based in Norway, China, Malaysia, and Singapore (remotely and onsite).
Sep 2006 – Oct 2010
SIMULATION PROJECT DESIGNER
OCEANEERING CANADA
Key member of a streamlined development team developing hyperreal 3D simulations primarily for aeronautics and subsea operations.
​Worked with industry leaders in oil and gas and aeronautics such as Husky Energy, BP, and NASA.
Primary technical writer, illustrator, and data manager for the simulation division.
Jan 2006 – Sep 2006
INSTRUCTOR OF MULTIMEDIA
GRAPHIC DESIGN
ACADEMY CANADA
Mentored and instructed students in graphic design, web design, video production, 3D animation, and marketing.
Designed customized lesson plans and support materials.
Oct 2004 – Dec 2005
MARKETING & CREATIVE STUDIO MANAGER
TARGET MARKETING & COMMUNICATIONS
Managed a studio team of designers, programmers, and freelance talent while designing and developing agency marketing and advertising content.
Coordinated and time-managed agency marketing and design projects, delegating work assignments to the studio team as required.
Ensured all projects were completed on time and on budget.
May 2000 – Oct 2004
MULTIMEDIA GRAPHIC DESIGNER/
LEAD ANIMATOR
AD VANTAGE PRODUCTIONS
(BRISTOL GROUP AGENCY)
Team lead on digital graphics and 3D animations for the agency’s film, video and commercial projects.
Contributed to agency creative briefs, film and video projects, event staging, web design, branding, print campaigns, and digital media initiatives.
SKILLS
COMPETITIVE ANALYSIS
EMAIL MARKETING
BRAND BUILDING
DEFINED BRAND STRATEGIES
CREATIVE DIRECTION
DEFI & BLOCKCHAIN
GOOGLE ANALYTICS/ADWORDS
APP DEVELOPMENT
VR & AR
LEADERSHIP
WEBSITE STRATEGY
PHILANTHROPY
MARKET RESEARCH
CUSTOMER RETENTION
PROJECT MANAGEMENT
SOCIAL MEDIA MARKETING
FACEBOOK ADS
ADOBE SUITE
NFTs & METAVERSE
SEO
DIGITAL GRAPHICS
OMNICHANNEL MARKETING
NON-PROFIT
OUTREACH
EDUCATION
Bachelor of Science
BUSINESS ADMINISTRATION/MARKETING
SOUTHERN NEW HAMPSHIRE UNIVERSITY
Diploma
GRAPHIC DESIGN
LAWRENCE COLLEGE
Diploma
GRAPHIC COMMUNICATIONS
COLLEGE OF THE NORTH ATLANTIC
Diploma
COMMERCIAL ART
COLLEGE OF THE NORTH ATLANTIC
CLIENTS
